Internet marketing has a pretty steep learning curve. There is so much to learn, including how to create a website, how to write articles, how to use FTP, how to do PPC, how to add graphics and pictures, and so on. You can and will learn all these things, but there are three components you really need to learn about for your internet marketing business to succeed. Without all three of these elements, you won’t be as successful as you could be. You might make a few sales, but not nearly the amount you could be making. Read the rest of this entry »
You’ve seen them on a million websites, those Google AdSense ads, and you know that people are making money by displaying them on their websites. You’re thinking it’s about time you started having AdSense on your website too, but you have a few questions. Read the rest of this entry »
In a recession, the last thing you should do is stop advertising.
The most cost effective way to advertise your business is through direct marketing, the core element of which is copywriting. Read the rest of this entry »
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OK. So you’ve written your sales letter and put it up on the web. Or it could be that you’ve done your testing the traditional way and physically mailed it to your list.
The results have come in and they’re kind of OK. But nothing to write home about.
What occurs next? Should you leave this project to die a natural death? Go with it? Or you could tear your copy apart and rewrite some or all of it to improve your response?
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Merry Christmas and a Happy New Year
To All Clients and Friends of The Copy Box
As the festive period approaches, we need your help, so can I ask you a favour?
At The Copy Box, we’re constantly trying to improve our products and services, and would welcome your views.
We’d therefore be grateful if you’d take just a few minutes to complete our short customer survey by clicking the link below. Your answers will be confidential unless you state otherwise, and your opinions will be used to develop and fine tune the way we serve you in future.
Click here to take The Copy Box Christmas Survey
Once again, thank you for your help. I hope you have a great Christmas and look forward to working with you in 2009.
Best wishes
Laurence James
MD, The Copy Box
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It’s been a while since I updated this blog, mainly because me and my wife have just had a beautiful baby boy, Ewan, who is now 3 months old and is taking up nearly all of my spare time – which is a great thing because he’s so cute! Read the rest of this entry »
Copywriting is a skill that can help you in many aspects of your business. Learning it is a worthwhile endeavor, whether you are a business owner looking to write better ads, or wishing to pursue a freelance writing career.
Check out these ideas for you to consider as you are seeking to become better at copywriting.
Every great copywriter knows that a testimonial can be one of your best selling tools. Unfortunately, you won’t always be handed a pile of powerfully worded testimonials. The good news is that you don’t have to settle for weak ones — even if that’s all you have to start out with.
By doing a little extra work, you can go out and get great ones. Testimonials that talk about specific benefits, and connect with your prospect because they are talking more than just "before and after" — they’re telling stories about real people. With testimonials like this, your copy becomes even more powerful.
A typical testimonial is what I call a Before and After testimonial. The customer tells you about the problem he use to have, and how it went away after he started using the product. The Before and After testimonial is a lot better than what we used to see, which was the "I love your widget!" style. But for today’s prospect, you need to do even better. Read the rest of this entry »
As usual, my much admired fellow business blogger Jonathan Leger is right on the money with his latest ‘motivational’ blog post. I’ve been reading his blog for some time, and although he doesn’t post very often, when he does his insights into online business are always well worth reading.
If you want to succeed in business, I advise you to take a look at his latest post on how to make it in your online (and indeed offline) endeavours.
With 90% of all small businesses failing within their first 5-10 years in the USA alone – we all need to make sure we stay on top of things and keep up to date with the latest copywriting, marketing and business management techniques. Read the rest of this entry »
Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day? Is that the kind of traffic your marketing efforts can afford to ignore?
Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.
The new internet, or Web 2.0 as it’s become known, is driven by multimedia. It’s this new multimedia environment that we find ourselves in as internet marketers.
