Archive for March, 2010
What Exactly Is a Copywriter?
Aside from agency creatives and freelancers, it’s no surprise to learn that not everyone really knows what a copywriter actually does, especially those in business. I still get several calls a year from people who have seen my ads on the Internet and want me to secure the legal rights for their logo and tagline, or something similar.
How To Brief a Copywriter
When you hire a copywriter, there are many things they will need to know in order to do a good job for you. Knowing how to brief a copywriter in advance will therefore help you get the best out of them, and secure the optimum return on your investment.
When you’re launching a new product or service, there’s normally a whole load of written information that goes with it, even if it’s a new venture. As well as asking you lots of questions about your project, the copywriter will need to see as much of this written information as you can muster.
Nine Essentials for a Profit Pulling Sales Letter
Writing sales letters is part art and part science. If you get good at writing them, it’s one of the easiest and most cost-effective ways of promoting your business. No matter what the copywriting gurus tell you, no sales letter formula will work well every time, and your response rates will be determined by a variety of factors. But it is true that if you always include certain prerequisites that are proven to work more often than not – your sales letters will perform better as a result.
What Shakespeare Can Teach Us About Blogging
When Shakespeare was writing during the Elizabethan period, two types of dramatic style were merging together to form an exciting new voice. Previous to this, London theatre audiences were served up either the traditional Tudor morality play of slapstick allegory and farce, or the more rhetorical academic play based on classical Roman drama. Usually shown in universities, the latter were perhaps not much fun.
Yet Shakespeare was an innovator, and sensed that the audience of Elizabethan England was changing. So he decided to dip into both styles of writing and add in some of his own wit and intellect, to create a new type of play which audiences both wanted and responded to. In short, the new commercial theatres were demanding new content, and Shakespeare and his contemporaries endeavoured to fill the gap.
