Why 90% of Published Content is Rubbish
We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It’s a constant and essential cycle. Information is valuable, and those who present it as high quality content will make money doing so. It’s the biggest growth industry in the world.
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The Importance of Research for Effective Copywriting
Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you’re under pressure to meet a business writing deadline, the obvious can go out of the window. It shouldn’t though, because even when you’re up against the clock, the whole process of writing your content will become easier if you put the pen down, sit back from the keyboard, and consider it first.
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What Exactly Is a Copywriter?
Aside from agency creatives and freelancers, it’s no surprise to learn that not everyone really knows what a copywriter actually does, especially those in business. I still get several calls a year from people who have seen my ads on the Internet and want me to secure the legal rights for their logo and tagline, or something similar.
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How To Brief a Copywriter
When you hire a copywriter, there are many things they will need to know in order to do a good job for you. Knowing how to brief a copywriter in advance will therefore help you get the best out of them, and secure the optimum return on your investment.
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Nine Essentials for a Profit Pulling Sales Letter
Writing sales letters is part art and part science. If you get good at writing them, it’s one of the easiest and most cost-effective ways of promoting your business. No matter what the copywriting gurus tell you, no sales letter formula will work well every time, and your response rates will be determined by a variety of factors. But it is true that if you always include certain prerequisites that are proven to work more often than not – your sales letters will perform better as a result.
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What Shakespeare Can Teach Us About Blogging
When Shakespeare was writing during the Elizabethan period, two types of dramatic style were merging together to form an exciting new voice. Previous to this, London theatre audiences were served up either the traditional Tudor morality play of slapstick allegory and farce, or the more rhetorical academic play based on classical Roman drama. Usually shown in universities, the latter were perhaps not much fun.
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