Recent Articles
Online Spelling Mistakes Cost Millions
I’ve long been extolling the virtues of accurate spelling and grammar online. It seems that when people put up a website they don’t think the traditional rules of dotting the i’s and crossing the t’s apply. This is a mistake as sloppy spelling can seriously harm your business, especially in the degree of trust and authority it fosters in your target audience.
Get Active With Your Copywriting
When writing copy for any media, it’s always important to write in the active voice – not the passive.
Active sentences give your copywriting spark and drive, energising your sales message with words that enliven the reader and encourage them to act. Indeed, just employing this one technique in your copywriting could make the difference between securing a sale and losing one.
How To Manage Your Time As A Freelance Copywriter
One of the great misconceptions about freelance copywriting is that you can write when you want to. ‘What a great job you’ve got’, people say, ‘you can work when and where you like and choose your own hours’. This sounds fine in principle, if it weren’t for that dreaded word that rules the lives of all freelance copywriters – ‘deadlines’.
Small Business Marketing Services
Over the years, The Copy Box has developed a number of small business marketing services designed to help medium and small enterprises attract more customers through online marketing and direct mail.
In particular, we’ve had great success helping owners of local businesses attract more website customers using strategic search engine optimisation (SEO) and link building techniques, and have also provided a range of great offline sales letter packages to help small companies attract more clients through good old fashioned snail mail.
Why Copywriters Are Such Great Value
I’ve just read this great post on the Warrior Forum by a member called ‘DomenicoGrecojr’ – it’s actually made my day as it’s the best advertisement for why you need a copywriter that I’ve ever seen.
This guy has done a great job of explaining why the fees copywriters charge are more than worth it, and this also highlights why the copywriting and related services available on this website are such great value.
His post was published on 7th September and I’ve copied it in below, but you can also find it here:
Why 90% of Published Content is Rubbish
We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It’s a constant and essential cycle. Information is valuable, and those who present it as high quality content will make money doing so. It’s the biggest growth industry in the world.
In the past, information was published by specialist organizations. Today, everyone has become a publisher. The Internet and home publishing software make electronic and traditional publishing easy and affordable. As only 0.003% of content published every year is in printed form (1), the Web accounts for the vast majority of this content explosion, with websites and blogs springing up in their millions.
The Importance of Research for Effective Copywriting
Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you’re under pressure to meet a business writing deadline, the obvious can go out of the window. It shouldn’t though, because even when you’re up against the clock, the whole process of writing your content will become easier if you put the pen down, sit back from the keyboard, and consider it first.
What Exactly Is a Copywriter?
Aside from agency creatives and freelancers, it’s no surprise to learn that not everyone really knows what a copywriter actually does, especially those in business. I still get several calls a year from people who have seen my ads on the Internet and want me to secure the legal rights for their logo and tagline, or something similar.
How To Brief a Copywriter
When you hire a copywriter, there are many things they will need to know in order to do a good job for you. Knowing how to brief a copywriter in advance will therefore help you get the best out of them, and secure the optimum return on your investment.
When you’re launching a new product or service, there’s normally a whole load of written information that goes with it, even if it’s a new venture. As well as asking you lots of questions about your project, the copywriter will need to see as much of this written information as you can muster.
Nine Essentials for a Profit Pulling Sales Letter
Writing sales letters is part art and part science. If you get good at writing them, it’s one of the easiest and most cost-effective ways of promoting your business. No matter what the copywriting gurus tell you, no sales letter formula will work well every time, and your response rates will be determined by a variety of factors. But it is true that if you always include certain prerequisites that are proven to work more often than not – your sales letters will perform better as a result.
