Online Spelling Mistakes Cost Millions

Laurence James | July 14, 2011 More

I’ve long been extolling the virtues of accurate spelling and grammar online. It seems that when people put up a website they don’t think the traditional rules of dotting the i’s and crossing the t’s apply. This is a mistake as sloppy spelling can seriously harm your business, especially in the degree of trust and authority it fosters in your target audience.

You wouldn’t print hundreds of company brochures and business cards full of spelling errors – so why do the same online? After all, if your customers aren’t confident in your ability to spell properly, how likely are they to buy anything from you?

I’m writing this because of a great article on the BBC website that I read this morning, which goes into much more detail about this and highlights some pretty alarming statistics about the amount of sales lost due to misspellings and bad grammar.

You can read the article by clicking the link below. Then it might be a good idea to hire a proofreader to go through all the content on your site – I know I am