Small Business Marketing Services
Over the years, The Copy Box has developed a number of small business marketing services designed to help medium and small enterprises attract more customers through online marketing and direct mail.
In particular, we’ve had great success helping owners of local businesses attract more website customers using strategic search engine optimisation (SEO) and link building techniques, and have also provided a range of great offline sales letter packages to help small companies attract more clients through good old fashioned snail mail.
The way we work with companies to achieve this is quite simple.
Firstly, we look at what type of customer you are trying to attract, to build a client profile that we can talk to, write to and most importantly – sell to. This involves getting inside the mind of your target audience, finding out what their desires are, discovering what type of language they use and tailoring our marketing efforts based on what we learn. This helps us to answer their key question of ‘what’s in it for me’ – that they will always ask themselves when considering your product or service.
The second aspect of our small business marketing service then involves planning a strategy of online and/or offline promotional solutions to best reach these local or national customers. This is where our experience of keyword research, copywriting, website conversion, SEO and link building pays dividends, and where our knowledge of finely crafted direct mail sales letters comes into play.
We then roll out this multi-faceted strategy using many different marketing tools to attract new customers to your website or business – always bearing in mind the crucial metric of how much each new customer is worth to your business on average, and how many client enquiries you convert. So ultimately, if you end up paying £1,000 a month for your marketing – but sign up £5,000 of new business – it doesn’t matter that your marketing investment is a significant outlay. If you know the true lifetime value of your customer, it then becomes a conversion equation.
Lastly, we always monitor the progress of all our small business marketing campaigns, advising of changes where necessary and testing various elements to get the best response – reporting back to you in what is a two way communication. Marketing is an organic process – it’s not about us being right and you being wrong or vice versa, or one method always working and another not – it’s about taking ownership of a fluid and ever-changing process in order to win new customers. And if you don’t put in the effort to keep up then your competitors almost certainly will.
So small business marketing needn’t cost a fortune if you know what you want to achieve and keep an eye on certain conversion and costing metrics. Our cost-effective services have been designed to help your small business marketing campaigns succeed, and we’re diligent to work with too – so why not explore our online shop and find something that can help your business get more customers today – or give us a ring at the number above. We’ll be happy to help if we can.
Category: Copywriting & Content, Internet Marketing, Link Building & SEO
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